2012 is the last year remaining to look at in this opening series-within-a-series reflecting on how I spent the 100 days leading up to the six elections of my voting-age life. That fall, I was more involved than ever. And we won the election. But I felt none of the exhilaration of 2008. In fact, I was quickly burning out.
I had been working for the past year in the role my old boss had in 2008 (see yesterday) at the same Obama-allied organization. With this promotion came more responsibilities and longer hours. If I was awake, I felt guilty any hour I wasn’t keeping up with politics and responding to emails and texts. I knew this was unhealthy and unsustainable, but the importance of the work, and the nonstop culture of the organization weighed on me.
The job of my team was to activate online audiences: email, websites, and outreach to bloggers and social media. Email was the biggest focus, and we’d had success with it in the years I’d been there. But by 2012 the inboxes our messages landed in were crowded with appeals from every cause, candidate, and nonprofit on earth in addition to the even-larger industry of commercial emails from retailers, restaurants, yoga studios, and the rest.